About the book
You can love your family, value where you come from, and still want a life that looks different from the one expected of you. But when you’ve learned to be a good daughter by putting everyone else first, pursuing your own ambitions can feel like letting them down.
For years, women shared their stories with Denise Soler Cox after screenings and keynotes. Again and again, she heard about dreams set aside, truths left unsaid, and choices shaped by an unspoken question: What will they say? She recognized that question because she had lived with it, too.
In this deeply personal book, Denise explores ten cultural taboos that shape the lives of Latinas, from family loyalty and silence to success and self-worth. Through stories from her own life and exercises readers can use, she offers a way to name the rules they inherited, keep the values that give them strength, and make room for what they want next.
No woman should have to shrink herself, erase her culture, or apologize for her ambition just to be taken seriously.
Here's what THEY said:
Anna Dapelo-Garcia, Founder & President, Lean In Latinas
"I've spent years walking alongside Latina leaders. I see what they carry and the silence that holds them back. Denise Soler Cox names it with honesty and courage. In What Will They Say?, she breaks open the taboos and quiet doubts that make us question our worth and replaces them with truth and clarity. This isn't just a book, it's a breakthrough!"
Deepa Purushothaman, author of The First, The Few, The Only
"What Will They Say? is a bold exploration of the stories we inherit and the ones we're afraid to rewrite. Denise Soler Cox brings to life the cultural taboos that shape the lives of Latina women with clarity and courage. What makes this book powerful is not just who it is written for, but how widely it will land. The tension between expectation and self-expression, between belonging and becoming, is one many readers will recognize. Denise doesn't just name it. She shows what it takes to move through it."
"Denise Soler Cox writes the way the best storytellers do — she makes you feel recognized before she makes you think. What Will They Say? is part cultural excavation, part love letter to the women who raised us, and entirely necessary. I didn't expect to see myself in these pages. I did."
Minda Harts, author of The Memo
I grew up with a voice in my head that asked, "What will they say?" Every time I had to make a choice, and for the longest time I thought that voice was mine alone to carry. Denise's book is a balm because it liberates that ingrained voice and turns it inward, back toward our own knowing, where it belonged all along.
Ana Flores, Author + Founder of #WeAllGrow Latina
Here’s what the book does...
Notice what you inherited.
Give words to the family and cultural messages that have shaped what you ask for, say aloud and allow yourself to want.
Choose what you’ll carry forward.
Give words to the family and cultural messages that have shaped what you ask for, say aloud and allow yourself to want.
Make one promise to yourself.
Start with a conversation, a boundary, an opportunity or a dream you’re ready to return to.
ON SALE NOW | ON SALE NOW | ON SALE NOW | ON SALE NOW
Sígueme para más:
¿Estás en Latinoamérica?
Este libro fue escrito para ti.
El ¿qué dirán? no es solo una frase, es el peso invisible que cargamos desde niñas. Los tabúes culturales que nos enseñaron a obedecer en silencio, a no destacar demasiado, a poner a todos primero.
Ya es hora de nombrarlo. Y de soltarlo.
¿Qué dirán? ya está disponible para pre-orden en español porque esta conversación también es tuya.
