Keep what you love. Question what limits you. Choose what comes next.
You can love your family, honor your roots and still want a life that looks different from the one expected of you.
But when you've spent your life learning to be a good daughter, a good woman, a good person, etc. choosing yourself can feel like letting everyone else down.
For years, women shared their stories with Denise Soler Cox after her film screenings and keynotes. Stories of dreams set aside, truths left unsaid and choices shaped by an unspoken question: What will they say?
She recognized that question because she'd lived with it, too.
In this deeply personal book, Denise explores ten cultural taboos that shape the lives of Latinas and the invisible expectations we carry into adulthood.
Through storytelling and practical reflection, What Will They Say? helps readers recognize the rules they've inherited, find language for experiences they've struggled to explain and choose for themselves which expectations they want to carry forward.
What if the rules holding you back are the ones you never realized you were following?
@LGAB28
Instagram reader
Currently listening, and there are no words for how powerful it is and how much I feel seen! This should be required reading for all Latinas!
No woman should have to shrink herself, erase her culture, or apologize for her ambition just to be taken seriously.
Here's what THEY said:
Anna Dapelo-Garcia, Founder & President, Lean In Latinas
"I've spent years walking alongside Latina leaders. I see what they carry and the silence that holds them back. Denise Soler Cox names it with honesty and courage. In What Will They Say?, she breaks open the taboos and quiet doubts that make us question our worth and replaces them with truth and clarity. This isn't just a book, it's a breakthrough!"
Deepa Purushothaman, author of The First, The Few, The Only
"What Will They Say? is a bold exploration of the stories we inherit and the ones we're afraid to rewrite. Denise Soler Cox brings to life the cultural taboos that shape the lives of Latina women with clarity and courage. What makes this book powerful is not just who it is written for, but how widely it will land. The tension between expectation and self-expression, between belonging and becoming, is one many readers will recognize. Denise doesn't just name it. She shows what it takes to move through it."
"Denise Soler Cox writes the way the best storytellers do — she makes you feel recognized before she makes you think. What Will They Say? is part cultural excavation, part love letter to the women who raised us, and entirely necessary. I didn't expect to see myself in these pages. I did."
Minda Harts, author of The Memo
I grew up with a voice in my head that asked, "What will they say?" Every time I had to make a choice, and for the longest time I thought that voice was mine alone to carry. Denise's book is a balm because it liberates that ingrained voice and turns it inward, back toward our own knowing, where it belonged all along.
Ana Flores, Author + Founder of #WeAllGrow Latina
Notice what you inherited.
Give words to the family and cultural messages that have shaped what you ask for, say aloud and allow yourself to want.
Choose what you’ll carry forward.
Give words to the family and cultural messages that have shaped what you ask for, say aloud and allow yourself to want.
Make one promise to yourself.
Start with a conversation, a boundary, an opportunity or a dream you’re ready to return to.
@Booksandcurlz
Instagram
You put words and put a focus on aspects of our lives that we have normalized when it is in fact not normal.
ON SALE NOW | ON SALE NOW | ON SALE NOW | ON SALE NOW
reader feedback
Vivianette
I have never felt so empowered after finishing a book. This has left me with a clearer sense of what is to come in my own life, and what I still need to work on within myself.”
Sígueme para más:
¿Estás en Latinoamérica?
Este libro fue escrito para ti.
El ¿qué dirán? no es solo una frase, es el peso invisible que cargamos desde niñas. Los tabúes culturales que nos enseñaron a obedecer en silencio, a no destacar demasiado, a poner a todos primero.
Ya es hora de nombrarlo. Y de soltarlo.
¿Qué dirán? ya está disponible para pre-orden en español porque esta conversación también es tuya.
