The numbers tell a story of stalled potential: Latinas represent half of the 66 million Latinos in the U.S., yet only 1% reach the C-suite. Latinas are promoted to management at significantly lower rates than men, creating a gap that compounds at every level. The math doesn’t add up, until you understand the unspoken cultural patterns passed down through generations.


For eight years, Cox witnessed this trend firsthand, brilliant women lining up after her keynotes waiting to confess secrets they’d never told anyone. They were stuck, not because they lacked talent, but because cultural conditioning convinced them that being visible meant betrayal.

Through raw personal stories and unflinching honesty, Cox gives language to these invisible barriers. She exposes the ten taboos sabotaging Latina success and shares stories she planned to take to the grave to help you break your own. This isn’t just another leadership book; it’s a guide to liberation for the fastest-growing ethnic group in America, one that’s been kept from claiming their power by unspoken rules no one dares to break.

About the book

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An internationally recognized voice on belonging, Denise was featured on NBC Nightly News as a culture expert and has partnered with world-renowned brands including Ralph Lauren, L’Oréal, LinkedIn, Microsoft, and JP Morgan Chase. She is the creator of the Top 100 podcast The Self-ish Latina podcast, which reached listeners in thirty-two countries and earned dual recognition from Apple Podcasts as a Featured Host and Featured Podcast. Her work has also been featured in Forbes, CNN, and on PBS.

About the Author

Denise Soler Cox is an award-winning filmmaker and sought-after keynote speaker who has captivated audiences on over 400 stages, transforming how we think about culture, identity, and belonging.

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El ¿qué dirán? no es solo una frase, es el peso invisible que cargamos desde niñas. Los tabúes culturales que nos enseñaron a obedecer en silencio, a no destacar demasiado, a poner a todos primero.

Ya es hora de nombrarlo. Y de soltarlo.

¿Qué dirán? ya está disponible para pre-orden en español porque esta conversación también es tuya.

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